Brad Parscale Biography | Who Is Brad Parscale?

Brad Parscale is an American digital consultant and political aide who is the campaign manager for Trump’s 2020 reelection campaign. He served as the digital media director for Donald Trump’s 2016 presidential campaign.

Brad Parscale Education

Parscale studied at Shawnee Heights High School in Tecumseh, Kansas, and moved to Texas before his family attended college. While in high school, Parscale played basketball, then attended the University of Texas at San Antonio on an athletic scholarship. An injury sidelined his sports career early. Parscale later attended Trinity University in San Antonio where he earned a degree in finance, international business, and economics in 1999.

Brad Parscale Career

Brad started working for the Trump Organization in 2011, developing and designing websites and creating and managing digital media strategies. In early 2015, Trump hired him and his firm, Giles-Parscale, to create a website for his exploratory campaign. When Donald Trump declared himself a Republican candidate in 2015, one of the first people he called was Brad, asking him to update his exploratory campaign site into a “full-fledged presidential campaign website.”

Throughout the Republican primary, Parscale was responsible for the Donald J. Trump for President website, as well as for digital media strategy and online fundraising campaigns. Parscale was officially named digital media director for the Donald J. Trump for President campaign in June 2016, overseeing all aspects of digital media and online fundraising, as well as traditional media strategies, like radio and television placements.

In January 2017, Brad, along with another senior Trump aide, Nick Ayers, launched America First Policies, a non-profit organization that promotes President Trump’s agenda and White House initiatives.

Brad Parscale Age

Parscale is 47 years old. He was born Bradley James Parscale on January 3, 1976, in Topeka, Kansas, United States. He celebrates his birthday on the 3rd of January every year.

Brad Parscale Height

Parscale stands at a height of 6 feet 4 inches and weighs about 240 pounds.

Brad Parscale Family

Parscale is the son of Rita Parscale, who was a small business owner, and Dwight Parscale, who was an assistant attorney general and ran for Congress as a Democrat in 1974 at the age of 28. His father owned a restaurant and later became the CEO of NewTek, a company that creates live and post-production video hardware and tools, as well as visual imaging software for personal computers.

Brad Parscale Wife | Candice Blount Brad Parscale

Parscale is married to Candice Blount since 2012 and the couple is blessed with one child. As of July 2019, the couple owned three residences in Fort Lauderdale, Florida.

He became a father in July 1999. His daughter’s mom was a 22-year-old woman whom he had met while she was working at a San Antonio tanning salon. The two married in March 2003. In August 2004, Parscale filed for divorce; the divorce was finalized in October 2007.

Brad Parscale Net Worth

Parscale has an estimated net worth of $12 million.

Brad Parscale Arrest

In 2020, Parscale was arrested under the state’s Baker Act as he had 10 firearms inside his house.

Brad Parscale Company

A few years after graduation from college, Brad moved to California. In 2004, he returned to San Antonio and started his digital marketing business with an initial investment of $500. In 2011, he joined designer Jill Giles to create the company Giles-Parscale, which specialized in high-end design, branding, and digital media work. Brad also co-founded SATechBloc, an organization focused on supporting San Antonio’s technology sector.

Brad Parscale 2016 Donald Trump presidential campaign

In 2011, Giles-Parscale was brought into the Trump Organization, with Parscale being considered a “digital guru”, to provide website design and development—and digital media strategy—for Trump International Realty. Brad Parscale continued his business relationship with the Trump Organization, providing digital media services to Trump Winery and the Eric Trump Foundation.

In early 2015, the company was hired to create a website for President Donald Trump’s exploratory campaign, charging $1,500 for the site. Throughout the entire election cycle, Giles-Parscale was paid $94 million by the Trump campaign. In 2016, Brad Parscale was named the campaign’s digital director.

He used social media advertisements with an experiment-based strategy of different facial expressions, font colors, and slogans like “Basket of Deplorables.” Parscale’s specific roles included heading the oversight of the digital advertising, small-dollar fundraising, political and advertising budget, TV advertising, and direct mail and were also the RNC liaison working daily with Katie Walsh who was then the Republican National Committee’s chief of staff.

Parscale was also the head of data science and research, which included polling. He claims that after realizing Virginia and Ohio were unable to be swayed, he decided to reallocate the campaign resources to Michigan and Wisconsin. This shift included the decision to send Trump to Wisconsin and Michigan and focus efforts heavily on the two states.

This decision was instrumental in winning the election as Donald Trump won both the historically democratic states. Brad Parscale used employees from Twitter, Facebook, Google, and other platforms heavily for the campaign advertisements and embedded them on his staff to navigate the Twitter, Facebook, and Google platforms so that his staff would utilize all of these platforms’ capabilities. He denied having any assistance linked to Russia.

He did not have data scientists or any digital team during the Republican Primary and did much of the social media advertising from his home. Parscale staged competitions between tech companies to drive the lowest cost of buying on Facebook (programmatic) as well as other platforms. He was able to utilize Facebook advertising to directly target individual voters in swing states.

He later said that he was able to target specific universes (audiences) who cared about infrastructure and promoted Trump and his message to build back up the crumbling American infrastructure. Although Parscale hired Cambridge Analytica to assist with microtargeting and Cambridge Analytica stated that it was the key to Trump’s victory, he denied that he gained assistance from the firm because he thinks that Cambridge Analytica’s use of psychographics doesn’t work.

He also said, “I understood early that Facebook was how Donald Trump was going to win. Twitter is how he talked to people. Facebook was going to be how he won.” The Trump campaign initially had solely Donald Trump’s personal funding to back his campaign. Parscale then set up a major grassroots campaign on Facebook that brought in funding quickly from across the U.S.

He attributed the success of his vast social media presence to using the assistance offered by companies such as Twitter, Facebook, Snapchat, and Google. Parscale said that because the Donald Trump campaign intended to spend $100 million on social media, companies in that area were prepared to assist the campaign in using that money effectively.

The Washington Post later wrote that, in light of Trump’s narrow electoral margin, Brad Parscale could “justifiably take credit” for his victory. The database of voter information that drove Brad Parscale’s social media advertising campaigns in the 2016 election was dubbed “Project Alamo”, a name that eventually encompassed all of the associated fundraising and political advertising efforts.

Brad Parscale 2020 Donald Trump Presidential Campaign

On February 27, 2018, Brad was named by President Trump as his 2020 re-election campaign manager.

The table below answers some of the frequently asked questions about Parscale.